La Brioche – From France with Love!
A legacy brand in the middle east, La Brioche is a French café, which currently operates in Abu
Dhabi, Al Ain and Dubai. Having been part of the community for over three decades, the brand
has withstood the test of time and the ever-evolving cultural landscape by always being ahead
of customer needs. La Brioche is a torchbearer in the capital city and is a primary choice for
pastries and bakery items.
During this period, La Brioche has ben true to its promise of providing genuine French
products by using premium French ingredients and having its central kitchen led by credible
French & French educated chefs. With good trade practice and a renowned service
philosophy, the brand has stayed humble and been very people-orientated, true to the
Arabian heritage of being personal and generous of all guests. The open and conductive
French Décor in the outlets exude warmth, making it welcoming and approachable.
La Brioche sells French food and Pastries targeted for all ages and occasions, whether it be a
quick coffee to go, or a weekend breakfast destination.
The brand focus on every day part of the day and their menu is subdivided into 4 categories:
Pastry, Bakery, Kitchen & Barista.
With changing trends La Brioche’s customers want to eat healthier. The focus on not using
any preservatives or stabilisers and all their products is made from scratch by experienced
chefs.
La Brioche is an offspring of the rapidly progressive parent company, Al Ahlia General Trading
which was conceived and established in 1979 by a group of prominent UAE Nationals.
La Brioche first opened in Khalidiya, Abu Dhabi in 1984. Today, La Brioche operates in 33
locations across Abu Dhabi, Al Ain & Dubai.